Sunday, March 27, 2011

The Crazy Ways Theaters are Luring Moviegoers

What makes going to a movie more enjoyable? Do you like having more food options or seat-side service? Better seating options? Are you willing to pay more for these additional options?

via Google Alerts - "home theater" by Hollywood Reporter on 3/27/11

“People now have these robust home-theater systems. We have to give them a reason to leave the home.” Like iPic, AMC also is experimenting with two classes of service: the higher-end Cinema Suites and Fork & Screen. AMC beta-tested both services for ...
See all stories on this topic »

Hollywood Reporter

No comments:

Post a Comment